When Dacia and 5•5 come together, it's with a shared DNA, aiming to achieve more with less by using the "right" resources where needed! This collaboration has led to the redesign of all dealerships in alignment with Dacia's vision of "smart thinking."

A Dealership for Interaction

A dealership, first and foremost, serves as a meeting place where we invest time and contemplate significant purchases. Therefore, it is crucial to have the opportunity to see, try, and touch products for easy and informative decision-making. The spaces have been designed to be open and incorporate straightforward and direct messaging. You won't find any distracting advertising screens or unnecessary neon signs here to divert your attention. Our approach focuses on message clarity, with additional content or models not physically present accessible via virtual reality on smartphones. Beyond transactional interactions, a dealership is a space for sharing with friends and family, featuring essential and comfortable furniture. For the first time, visitors and Dacia experts sit side by side to foster meaningful exchanges and "smart thinking."

Eco-Friendly Dealerships

The foundation of all elements, the brick, conceived by 5•5, is crafted from 100% recycled tires. Each component is then selected based on its format and purpose, optimizing its nature and composition, particularly for items intended for renewal. Visual media employs honeycomb cardboard with minimal ink usage depending on the message's requirements. Durable coatings are constructed from strat paper, wall paint is biosourced, rugs follow a cradle-to-cradle approach, and the floor covering is sourced from the recovery sector. Hardware items have been minimized or even eliminated, with no cable glands or handles; functionality is seamlessly integrated into the design and material selection.

Flexible & Reversible

Creating new spaces, no matter how conscientious, inevitably involves energy and material consumption. Therefore, anticipating their evolution and changing needs over time is essential. The spaces have been designed with only essential elements, and the modular design allows for flexible layouts without the need for a complete overhaul. This approach avoids hasty replacements that generate unnecessary energy and material consumption, while also promoting overall project sustainability.

Tire Sorting Photo Credit: Aliapur

Our Commitments to the Project:

• Recycling of 100,000 tires across the entire network.
• Use of recycled and recyclable honeycomb cardboard panels.
• Utilization of upcycled mats following the cradle-to-cradle® philosophy.
• Elimination of unnecessary components and hardware items.
• Application of bi-sourced paint.
• Use of 98% PET recycled plastic textile coverings.
• Support for a responsible manufacturer producing essential and robust vehicles.
• Guidance and support from Dacia for local manufacturing in various countries.
• Implementation of a flexible and reversible layout system with no impact on the building.