After conducting a comprehensive analysis of the Serge Ferrari group's brands, Studio 5•5 designed the new visual identity for Batyline, the technical textile brand for outdoor furniture.

5•5 drew inspiration from the very structure of the fabrics and exploited the rhythm of warp and weft threads to create a repertoire of graphic patterns specific to the brand.

Each weft is associated with one of the textile ranges, allowing for visual structuring of the brand's various documents: catalog, sample cards, and textile bundles.

To showcase the potential of Batyline fabrics, 5•5 also designed a series of 5 outdoor furniture pieces, featuring the fabrics from the 5 ranges: Colors, Loop, Perform, Chill, and Create, as showcased in a photographic series set in a natural and wild environment.