Atelier Tarkett's identity is first conveyed through the colour selected: blue, which operates as a common thread appearing on all communication elements. Blue is the colour of the Tarkett brand, but it also references the blue work clothes worn in factories, as well as construction site plans.
Along with this colour, we created 6 patterns to represent the 6 families of materials produced by the group: vinyl, linoleum, wood, carpet, etc.
The colour and patterns fit together, like a floor layout designed by an architect, to form the Atelier's brand identity.
