Architecture & retail
On an initiative of Veuve Clicquot which launches it new packaging "carte jaune" (yellow card) during the Salone del Mobile de Milano, 5•5 designers were sought to propose their interpretation of this box. Thought as a brick of construction, and in the tradition of cellars with bottles walls, the new Veuve Clicquot packaging becomes the constructive element of a champagne storage and tasting space "carte jaune". Between furniture and micro architectures, this new typology divides up the space to plunge us into an atmosphere 100% Clicquot.